One of the challenges for business bloggers that I constantly hear about is the never-ending need for fresh, relevant and timely content ideas to keep one's audience engaged. I've covered this in depth over the years, however I was discussing this with Shannon Cherry, known as the Power Publicist and founder of Penny Pinching Publicity, and she told me about how she consistently out-scoops the media with her content. As a result she gets tons of traffic to her blog, positions herself as the go-to expert in her industry, and she gets free exposure for her business and those of her clients.
a great article by @DeniseWakeman of The Blog Squad.. Go To the original article if you want to comment on he post.
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